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Venue Selection Criteria

Last posts

27/04/2026

Virginia Guesthouse opens on UVA grounds: why university-adjacent venues are eating the association business

Discover how Virginia Guesthouse at the University of Virginia is redefining venue marketing strategy for academic, corporate and association events, backed by 2024 survey data on online searches, mobile behaviour and marketing budgets.

51% of planners explored non-traditional venues in 2026. Your ballroom's answer cannot be 'more square footage'

Destination Marketing

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24/04/2026

51% of planners explored non-traditional venues in 2026. Your ballroom's answer cannot be 'more square footage'

Learn how hotels can redesign venue marketing strategies to compete with non‑traditional event spaces, align MICE product decisions with data, and use digital storytelling, segmentation and integrated logistics to win more high‑value RFPs.